Chromecast FOMO Ads

Weekly people discuss the specific characters and details of the TV shows they love. But, if you don't have a proper way of watching this content, you're missing out. The fear of missing out on these shows became the insight that drove our Chromecast mobile campaign forward. Using partner assets, show details, and day-parting strategies, we related to the viewers in a whole new way. To connect these users to the content the love, a Chromecast becomes the hero. An easier way to avoid the fear of missing out, or FOMO.